Facebook Ads Write For Us – Types of ads available in Facebook Ads Due to its excellent segmentation capacity, low cost per click, and millions of users, Facebook is an essential social network for all companies that want to connect with their audience.
It doesn’t matter if your objective is to promote a physical product or a service if you want to create branding, generate leads, or get direct sales… You will find the perfect campaign on Facebook since it has a wide range of advertising formats that will allow you to reach your audience with the ideal ad to get good results.
Images, videos, stories, Messenger, sequence… Below we show you the different ad formats available on Facebook Ads. With them, you can design attractive campaigns for your audience segments and achieve your goals in social networks.
Ad formats available on Facebook:
1. Video
The incredible power of videos is that they use images, sound, and movement to tell stories and show the characteristics of products and services. This advertising format draws a lot of attention from users, so the messages are more likely to be remembered and quickly become viral content.
In Facebook Ads, you have various options to create your promotional videos. You can watch short videos in the news feed, anywhere from longer ones.
Try creating videos of different sizes and styles to see which ones get the most engagement and the best results for your audience.
2. Image
Photo ads offer a simple, straightforward format with attractive images and text. They convey who you are and what you do through high-quality photos or illustrations.
Facebook ads often appear in News Feed alongside posts from family and friends. Therefore, it is recommended that the image shows people using the products. This will give the feeling that they are naturally integrated into the social network and not be perceived as spam.
Facebook has verified that images that contain less than 20% text work best, so it does not allow the promotion of content that exceeds this amount. This is relevant, and we must consider it when choosing the aspects to highlight in the image.
You can use video or carousel ads if you have multiple shots with different features. The drawback of this format is that you only have this element to get the user’s attention. Hence the importance of directing the user’s attention to the central component of the image. Also, remember that you should always use your own photos or royalty-free images.
3. Stories
Stories have become the favorite content of users. Its full-screen vertical format makes the content comfortable and easy to view. Having the entire mobile screen capture the user’s attention is also an opportunity for brands.
The stories have excellent visibility when they are at the beginning of Facebook, and they will come out while we browse the levels of our contacts. And if, in addition to this, we design them creatively, our promotions can be very effective.
It is a highly customizable format with many filters, labels, and elements. What are you waiting for to reach your target audience through their favorite content?
4. Messenger
We can encourage users to start conversing with our company through messenger ads or promote a product and send them to our website.
The ads will appear to the users that match the previous segmentation that we have made. You can use the same content on Facebook and Instagram to do this.
Users who interact with the ad will be directed to an expanded view within Messenger with the call to action we have previously defined. For example, visit our website or our application, or it will trigger a conversation on Messenger.
5. Sequence
The sequence format perfectly shows more information or products in a single ad. Facebook allows you to display up to ten images or videos, each with a link.
This advertising format gives a lot of play since it has ample creative space. So you can highlight different qualities of a single product, service, or promotion, show several products from the same company, or even tell a story about your brand.
You can let Facebook optimize the order of the images in the sequence based on the performance of each image, or you can choose the one that best suits the message you want to convey.
This is the perfect format for online stores that want to promote their latest products or news and services in general.
6. Presentation
Facebook slideshow ads are much like video ads, using motion, sound, and text to tell a story engagingly. It is recommended when we do not have the budget or resources to create a video.
This advertising format has a high loading speed, so the user doesn’t need an excellent connection to view it.
7. Collection
Collection ads are a very compelling ad format, combining video with multiple creatives. At the top is the leading video or large image, and below it are four smaller prints in a grid layout.
When users interact with any of your images or video, they are automatically directed to the destination landing you have selected based on the configured objective (visit, conversion).
8. Ads with an interactive demo
Interactive demo ads allow you to try an app before you buy or download it. The ad starts with a video to attract users with high purchase intent and then enable them to play a demo game or interact with the app. The campaign ends with a powerful call to action.
To develop this type of ad, we need the following:
1 An introductory video
Interactive demo ads begin with a short video that concludes with a game controller overlay to indicate to the user that they can interact with the ad.
2 Game Demo
When the user interacts with the ad, they can try a short demo of the game in full screen without having to install anything.
3 Call to action
As it could not be otherwise, the announcement ends with a call to action to encourage downloading the application from the App Store or Google Play Store.
9. Instant experience
Instant Experiences, formerly known as Canvas, have fast loading speeds and are optimized for mobile devices. Its design captures the user’s full attention, reducing points of escape or distraction. In these designs, the audience can view videos and photos or even scroll up as if it were a landing page.
This is a perfect format to create a personalized and unique experience. Facebook has templates and designs adapted to any objective, such as attracting new customers, publicizing our brand, promoting products or services, and getting leads through a form…
CONCLUSION
Facebook Ads puts at our disposal a large arsenal of advertising formats to impact our audience. Whatever type of ad you choose for your campaign, we recommend that you create different versions and test which one works best for you. Doing this will optimize your campaign and get better results at the lowest cost.
In addition, we must not overlook that the result of a good campaign depends not only on the type of ad and its creativity. Knowing how to reach the right audience with good segmentation will not only save us headaches, but it will also improve campaign performance.
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