Marketing Write For Us – The essential fashion strategies that your business needs:
We are going to see the digital marketing trends, that is, what are the strategies, the tactics that are in fashion and that your business probably needs to accelerate and speed up the type of sales you will generate.
For more information, you can see it in the article What is Digital Marketing, what is it Used for and Where to Study.
1.- Influential
When I talk about influencers, I am not referring to the much-maligned term of Influencer who promotes products only in exchange for money, but to really influential people in your sector with high authority and recognition.
Many companies consider these collaborations a waste of resources, finances and time. Still, in reality, the project consists of investing in branding, positioning, and setting the objective in the medium and long term because the content of a recognized influencer does not have a release date. Expiration does not die shortly after publication but remains over time.
You should think of the Influencer as a content creator. In addition to considering its advertising space, what you buy is creativity and content with fun and emotional touches.
You must sign an agreement with this person to be able to use that content and include it in the positioning of your business.
I recommend doing interviews if you are working at the brand positioning level because you are achieving a transfer of authority and then uploading them to your YouTube channel.
2.- Video
When you search Google for information on how to do something, you will see one or more thumbnails of a video made for Youtube and an article from sites that talk about it. There are already statistics and studies, such as that of Cisc, that say that 81% of the traffic will be with videos in 2021, and that is right now.
More than half of video views are made on Smartphones.
85% of social network users watch videos without sound, so if you subtitle them, you transmit that information and have an advantage over the competition.
We have to start investing in video marketing, create new video content and put it in the newsletter, promote it and use it for everything.
People today are used to consuming video. Everyday 1000 million hours a day are viewed on YouTube. To see all the videos that are uploaded in 1 minute, we would need 300 hours of viewing. Videos work as a marketing strategy because they reach more directly.
3.- Vertical Video Content
Within the video, we must get used to thinking about content vertically, not adapting what we already have but thinking about it and creating it vertically, because people are with their mobile most of the time, they are so used to handling it vertically.
Vertical videos help us tell stories.
Before, most images and videos were horizontal because they were produced to be viewed on television screens, movie theatres, or computer monitors.
With the number of mobile phones we have and the emergence of Instagram stories in 2018, videos have gone to the vertical format and are already part of this reality.
Therefore, you must be part of it and create the content accordingly.
If you don’t, you may be losing impact, and your even smaller competitor may be gaining ground by taking advantage of this.
4.- Los Nuggets
The Nuggets are short videos showing interesting information, NEVER FOR SALE, seen so much on social networks.
Facebook and Instagram are very interested in competing with YouTube, so if you upload these Nuggets to their platforms, they will reward you even if you don’t promote them by paying.
Nuggets are one of the ways that work best if you want to position content organically.
5.- IGTV
If we have already seen that vertical video is essential, we cannot leave aside the igtv that has been a boom in recent months.
The first minute is shown in the Instagram feed, which leads us to the fact that the topic of the use of video has been amplified.
Now on Instagram, you go to a hashtag and see an impressive number of IGTV videos.
There is also an option that Facebook offers us: when you upload a video on Facebook or Instagram, you can create a group of people and tell the platform that you want to show them ads.
Only these people have seen a certain percentage of this IGTV video. My advertising campaign has a good chance of working and converting rapidly.
For example, imagine doing the wine tasting with the winery’s winemaker on IGTV, and only to those who see this video, I show the ad I have in circulation about the sale of this wine.
It is an audience that is already prepared for the purchase since you previously know that it has shown interest and is also educated with the content of the video.
6.- Podcast (Audio)
The podcast is back to stay because when it comes to audio, it is content in your pocket.
It’s a format that allows you to access information when you can’t access the screen, whether you’re driving, walking to work, or sweating your shirt off at the gym.
These are situations in which no one will stop to read your blog, but they will listen to your voice.
If it fits into your business and you see that it could be interesting at the level of interviews or content, implement it because this audio format is back to stay, and it will give a lot to talk about in the coming years.
7- Bots
We are not talking about those bots you buy to increase your likes and followers.
We talking about the support bot; we can receive hundreds of messages through all the platforms we use, and every day, we can receive hundreds of messages that need to answered.
Bots help us pre-filter.
Suppose we know what the frequent questions we receive are. In that case, we can create flows of questions and answers so that the bot starts talking to someone, and thus reduces the customer service management to us, especially in questions that asked habitually and repetitively, giving the customer a personalized response.
8.- Progressive Web Apps
It installed from the mobile browser, and they web pages that look like mobile applications, which can receive push notifications and use without the internet.
It is unnecessary to do custom development, and you do not need to go through the Apple or Android download platform.
For example, we have a Spanish company dedicated to making them and an online platform that allows you to generate them yourself in a straightforward way using configurable templates. YOUR NET APP.
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